Customer Relationship Management: Strategic Approaches in Digital Era - Joao Heitor De Avila Santos - Books - Arcler Education Inc - 9781773613437 - December 1, 2018
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Joao Heitor De Avila Santos
Customer Relationship Management: Strategic Approaches in Digital Era

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Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

292 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2018
ISBN13 9781773613437
Publishers Arcler Education Inc
Pages 292
Dimensions 150 × 220 × 20 mm   ·   521 g

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