Product and Brand Management - Daniel Slone - Books - Arcler Education Inc - 9781773613024 - November 1, 2017
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Product and Brand Management


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Explores the concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance, and how they are used in the business world.


316 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2017
ISBN13 9781773613024
Publishers Arcler Education Inc
Pages 316
Dimensions 150 × 220 × 20 mm   ·   507 g   (Weight (estimated))

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