Lonnie Ayers

Knowing What You Sell: The Key to Dominate Your Market Lonnie Ayers

Long before you invest a dime in marketing or sales, there's a task that is critical to your future success. It's a task that seems so obvious yet is rarely done correctly. What is it? It is determining what you sell. If you don't know what you sell, your customers can't be expected to know. Knowing what you sell goes far beyond just knowing the name of your product or service. It means understanding how you package your offering, how you price your offering and how you position your offering. Those are just 'table stakes' in today's high-tech, digitally transformed landscape where consumers expect instant gratification and perfect quality, at the click of a button on their mobile device. Written by an entrepreneur who has helped companies go from zero-to-hero, using expertise gained from delivering over 200 pre-sales demonstrations. You won't find the 'lessons learned' in this book in any course. They come from working with some of the world's largest companies and many small start-ups and everything in between. Learn what I've learned helping to close more than a billion in software license revenue and helping business after business achieve incredible sales results.