A Guide to Market Size Calculation and Confidence - Jerry Schall - Books -  - 9781731496713 - November 29, 2018
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A Guide to Market Size Calculation and Confidence

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A Guide to Market Size Calculation and Confidence by Jerry Schall combines proven market size methodologies with an adaptation for new business models, consumer needs, and market nuances to make it an easy-to-follow process that can serve as the cornerstone for any major business decision. Instead of taking market data at face value, leverage Schall's books for the cues needed to guide critical thought and analysis.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 29, 2018
ISBN13 9781731496713
Pages 116
Dimensions 152 × 229 × 8 mm   ·   226 g
Language English