Maxim Moncalvo

The Business of E-Sports Maxim Moncalvo

Do you want to discover how business is made in the booming e-sports industry?Whether you are a navigate gamer, a "newbie" or considering an investment in this sector, this entertaining yet authoritative book is made just for you. Written at the dawn of the new global phenomenon, Fortnite Battle Royale, this book's insights clearly explain why and how Epic Games is making all the right moves. After a comprehensive introduction to e-sports and its numbers (be prepared for a huge surprise!), the paper analyzes the market from the perspective of videogame publishers (such as Blizzard, VALVE, Riot, etc.). in order to understand their current competitive strategies. Then, a "best practice" plan is set out to provide the best chances of succeeding in the market. During the study, the point of view of the final consumer is considered in detail, as well as issues regarding diversity and inclusion, making it your one-stop-shop book for the world of e-sports.