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CME & CSE Certification Exams ExamFOCUS Study Notes & Review Questions for the SMEI sales and marketing exams 2018/19 Edition Examreview

This book has been updated in Sept. 2020. Sales and Marketing Executives International SMEI offers both the Certified Marketing Executive CME certification program and the Certified Sales Executive CSE certification program for marketing and sales managers, business owners and marketing educators. The CME exam covers: Foundations of Marketing ManagementDeveloping Marketing StrategiesImplementing Marketing StrategiesEthicsManagementCommunicationsProfessional SkillsThe CSE exam covers: Organization and ManagementPersonnelFoundations of Marketing StrategyEthicsThese two exams share a lot of common topics and we believe that it is beneficial for you to prepare for both together. A typical sales manager often has multiple functions to perform, which fall in the sphere of both sales and marketing management. These roles include planner, recruiter, leader, controller, forecaster, analyst, budget manager, and communicator. There are also the responsibilities of hiring, training, coaching, motivating, setting targets, tracking the results, providing sales support, organizing promotion effort, conducting meetings, and allocating scarce resources. The job is VERY demanding. The kinds of topics to encounter in the exams shall closely resemble the responsibilities of a real world Sales & Marketing Manager, which may include: Hiring, training and coachingLeading and motivatingSetting targets and tracking performanceOrganizing and planningResource allocationThe exams are not difficult just that coverage is quite comprehensive - a wide range of topics are presented in the official topic lists. Keep in mind, these exams are NOT for absolute beginners. If you don't know the basics (such as the 4Ps), the exams may not be right for you... In fact, the exam topics reflect the latest changes in the business environment, and these changes are not "basics" at all.