Ari Vivekanandarajah

The little black book on marketing Ari Vivekanandarajah

As a founder of a startup myself, my marketing journey is one compounded by constant learning curves and big wins. Running any kind of business in the present day and age means that you're constantly adapting to unforeseen and unprecedented developments. This is especially significant in terms of how startups have undertaken marketing activity. Given the demographics of the startup environment, many of you are young, dynamic, and flexible to the needs of the market. This is arguably your greatest strength. Being willing to bend and flex, as and when required, positions you to leverage the trends of the industry in your favour.