War of Position. Practical Brand Positioning for Strategic Broadcast PR - Robert Lingard - Books - - 9781691086986 - September 9, 2019
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Robert Lingard
War of Position. Practical Brand Positioning for Strategic Broadcast PR

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This book has to be conceived as a complete guide for startups and SMEs on how to approach positioning before reaching out to the press. War of Position starts with an utter dissacration of brand awareness while it develops as a step by step guide on brand positioning. In his third book, The founder of Power Brand Communications, Robert Lingard, advances with even more details in the world of strategic communications, providing the reader with a structural way to organise the positioning of your company with a writing entirely built on practical case studies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 2019
ISBN13 9781691086986
Pages 240
Dimensions 133 × 203 × 14 mm   ·   276 g
Language English  

See all of Robert Lingard ( e.g. Paperback Book and Hardcover Book )