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Ties That Bind Russell J Zwanka
Ties That Bind
Russell J Zwanka
You start with the customer. Always the customer. This Food Marketing thing is the art of environmental scanning, the ability to stay one step ahead of the customer, the focus of category management, and the communication of your brand through assortment, pricing, format, locations, and engagement. Easy, right? It's knotty, complicated, and is only for the passionate! Let's go!
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 8, 2019 |
| ISBN13 | 9781688415096 |
| Pages | 148 |
| Dimensions | 152 × 229 × 8 mm · 208 g |
| Language | English |
