Brett G Jones

Shock and Awe, RECRUIT! Brett G Jones

Shock and Awe, RECRUIT! (How I Learned the Fundamentals of Advertising in Marine Corps Basic Training) is a transformational book by Brett G Jones. With 10+ years of service in the ad business and a 5 year tenure 'swinging with the wing' in the United States Marine Corps, Jones tells his story and how he shaped his perspectives on leadership, creativity, and enthusiasm. With his first book in the 'Military Minds in Marketing and Advertising' series, Jones starts with his own mind, because he was always told to "write what you know." Volumes 2 and beyond will feature other great Military Minds in Marketing and Advertising, yet to be discovered. Ultimately, Jones hopes this book finds transitioning veterans and guides them toward the creative world of marketing and advertising, a place of misplaced misfits, just like all the recruits Jones met in basic training. With the leadership fundamentals passed down to recruits by our drill instructors, Jones doesn't just hope to see more Marines like him find their way into this field, he'd love any veteran, or any motivated, dedicated, hard-charging individual that wants to bring a military mindset to our beloved communications industry here in the First Civilian Division. Shock and Awe, RECRUIT! Delivers the fundamentals of advertising through the lens of his experience in basic training. Those 3 months shaped Jones for the rest of his life, but the leadership principles and traits the Marine Corps taught him don't belong exclusively to the Marines. They're for everybody that wants to learn how to operate in business like a true warrior with the highest standards of discipline and respect for each other as we practice our own version of war-fighting. In an era where every brand should act like a media company and publish fresh and engaging stories, day in and day out, and the communications landscape is a battlefield of messaging barraging our audiences, what are the rules of engagement? How do we break through without violating privacy? What is the Geneva Convention for brand communications? Who is responsible for instilling leadership and tradition for each generation of war fighting? Jones raises his hand here, with Shock and Awe, RECRUIT! If you know of a transitioning Marine or any other veteran or warrior with a creative drive, or you're just that type of motivator yourself then consider this book 'mandatory fun time' and Jones just 'voluntold' you to buy this book. You'll be so motivated when you do, you don't even know. Jones can almost feel your motivation from his office in the Lower Hudson Valley now. He's tingling with it. Buy the book and he'll flip you his positive waves across the poly-cosmic happening.