Language Research in Marketing - Foundations and Trends® in Marketing - Ann Kronrod - Books - now publishers Inc - 9781680839661 - April 11, 2022
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Ann Kronrod
Language Research in Marketing - Foundations and Trends® in Marketing

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Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.

132 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2022
ISBN13 9781680839661
Publishers now publishers Inc
Pages 132
Dimensions 234 × 155 × 11 mm   ·   195 g
Language English  

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