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Social Media Analytics and Its Applications in Marketing - Foundations and Trends® in Marketing Sangkil Moon
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Social Media Analytics and Its Applications in Marketing - Foundations and Trends® in Marketing
Sangkil Moon
Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline.
92 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 1, 2022 |
| ISBN13 | 9781680839524 |
| Publishers | now publishers Inc |
| Pages | 92 |
| Dimensions | 234 × 155 × 8 mm · 140 g |
| Language | English |