Tell your friends about this item:
Entertainment Marketing - Foundations and Trends in Marketing Natasha Zhang Foutz
Do you have a profile? Log in
Get notified about new Natasha Zhang Foutz releases
Our customers say:
Add to your iMusic wish list
Entertainment Marketing - Foundations and Trends in Marketing
Natasha Zhang Foutz
This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.
132 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 16, 2017 |
| ISBN13 | 9781680833324 |
| Publishers | now publishers Inc |
| Pages | 132 |
| Dimensions | 150 × 220 × 10 mm · 199 g |
| Language | English |
