Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting - Foundations and Trends in Information Retrieval - Jun Wang - Books - now publishers Inc - 9781680833102 - July 24, 2017
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Jun Wang
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting - Foundations and Trends in Information Retrieval

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Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

156 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 24, 2017
ISBN13 9781680833102
Publishers now publishers Inc
Pages 156
Dimensions 150 × 220 × 10 mm   ·   231 g
Language English  

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