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The Cultural Meaning of Brands - Foundations and Trends in Marketing Carlos J. Torelli
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The Cultural Meaning of Brands - Foundations and Trends in Marketing
Carlos J. Torelli
Introduces a conceptual framework to understand how globalization is changing the marketplace and the way consumers bring cultural meanings and identities to the fore of their minds; the mechanisms by which brands acquire cultural meanings; and the tools that marketers have to purposefully imbue brands with cultural meanings.
74 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 31, 2017 |
| ISBN13 | 9781680832860 |
| Publishers | now publishers Inc |
| Pages | 74 |
| Dimensions | 150 × 220 × 10 mm · 122 g |
| Language | English |
