Sales Management: A Primer for Frontier Markets - Robert E. Hinson - Books - Emerald Publishing Inc - 9781641133463 - September 27, 2018
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Robert E. Hinson
Sales Management: A Primer for Frontier Markets

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The book explores innovative sales strategies in frontier markets, emphasizing building customer relationships over persuasive arguments. It covers consultative selling, sales force management, leadership qualities, CRM, and SFA systems, with insights from African sales experts, case studies, and quizzes for students and practitioners.

242 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 27, 2018
ISBN13 9781641133463
Publishers Emerald Publishing Inc
Pages 242
Dimensions 234 × 158 × 12 mm   ·   400 g
Language English  

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