Developing an Integrated Marketing Plan - Eric Stewart Harvey - Books - Cognella, Inc - 9781634879255 - August 30, 2016
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Eric Stewart Harvey
Developing an Integrated Marketing Plan

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A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.

110 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 30, 2016
ISBN13 9781634879255
Publishers Cognella, Inc
Pages 110
Dimensions 150 × 220 × 10 mm   ·   525 g

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