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Developing an Integrated Marketing Plan
Eric Stewart Harvey
A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.
110 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 30, 2016 |
| ISBN13 | 9781634879255 |
| Publishers | Cognella, Inc |
| Pages | 110 |
| Dimensions | 150 × 220 × 10 mm · 525 g |
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