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Behind the Manipulation: The Art of Advertising Copywriting William Barre
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Behind the Manipulation: The Art of Advertising Copywriting
William Barre
Reveals the secrets behind the manipulation that is inherent in all brand advertising. This book offers readers a step-by-step guide to writing brand advertising for all media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising; and learn how to think creatively and develop their own unique ""voices"".
212 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 30, 2014 |
| ISBN13 | 9781631893988 |
| Publishers | Cognella, Inc |
| Pages | 212 |
| Dimensions | 152 × 229 × 280 mm · 503 g |
| Language | English |
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