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Twain's Brand: Humor in Contemporary American Culture Judith Yaross Lee
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Twain's Brand: Humor in Contemporary American Culture
Judith Yaross Lee
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use “Mark Twain” as a commercial trademark, but he succeeded in the marketplace, making “Mark Twain” the premier national and international brand of American humour in his day. And so it remains in ours. In this volume, Judith Yaross Lee traces four hallmarks of Twain's humour that are especially significant today.
240 pages, 8 black & white, 17 colour
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 12, 2012 |
| ISBN13 | 9781617036439 |
| Publishers | University Press of Mississippi |
| Pages | 240 |
| Dimensions | 152 × 229 × 23 mm · 498 g |
| Language | English |
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