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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise Ian C. MacMillan
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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise
Ian C. MacMillan
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
234 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 12, 2013 |
| ISBN13 | 9781613631324 |
| Publishers | Wharton Digital Press |
| Pages | 234 |
| Dimensions | 140 × 216 × 18 mm · 449 g |
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