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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation David Michaelson Second edition
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
David Michaelson
Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
286 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 23, 2014 |
| ISBN13 | 9781606499849 |
| Publishers | Business Expert Press |
| Pages | 286 |
| Dimensions | 230 × 154 × 19 mm · 385 g |
| Language | English |
| Contributor | Institute for Public Relations |
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