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Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape Pauline Adema
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Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape
Pauline Adema
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.
192 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 30, 2009 |
| ISBN13 | 9781604731200 |
| Publishers | University Press of Mississippi |
| Pages | 192 |
| Dimensions | 152 × 229 × 23 mm · 431 g |
| Language | English |
