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Consumer Financial Behavior - Foundations and Trends (R) in Marketing W. Fred Van Raaij
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Consumer Financial Behavior - Foundations and Trends (R) in Marketing
W. Fred Van Raaij
Explores questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions. The objective of of this book is to bring together the scientific knowledge of this topic in a systematic way to improve our understanding and provide insights into this behaviour.
138 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 20, 2014 |
| Original release date | 2015 |
| ISBN13 | 9781601988645 |
| Publishers | now publishers Inc |
| Pages | 138 |
| Dimensions | 155 × 236 × 11 mm · 204 g |
| Language | English |
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