Market Response and Marketing Mix Models: Trends and Research Opportunities - Foundations and Trends (R) in Marketing - Douglas Bowman - Books - now publishers Inc - 9781601983541 - May 15, 2010
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Douglas Bowman
Market Response and Marketing Mix Models: Trends and Research Opportunities - Foundations and Trends (R) in Marketing

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Identifies research opportunities related to market response and marketing mix models falling under four broad areas: "new" or under-studied inputs and/or "richer" measures of inputs constructs; explicitly accounting for the process linking inputs to outputs; "new" or under-studied dependent variables; and under-studied or emerging contexts.

90 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2010
ISBN13 9781601983541
Publishers now publishers Inc
Pages 90
Dimensions 157 × 234 × 5 mm   ·   136 g
Language English  

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