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Customer Lifetime Value: The Path to Profitability - Foundations and Trends (R) in Marketing V. Kumar
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Customer Lifetime Value: The Path to Profitability - Foundations and Trends (R) in Marketing
V. Kumar
Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organisation in implementing a CLV-based framework.
112 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 14, 2008 |
| ISBN13 | 9781601981561 |
| Publishers | now publishers Inc |
| Pages | 112 |
| Dimensions | 231 × 156 × 7 mm · 167 g |
| Language | English |
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