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Authenticity: What Consumers Really Want James H. Gilmore
Authenticity: What Consumers Really Want
James H. Gilmore
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
320 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 18, 2007 |
| ISBN13 | 9781591391456 |
| Publishers | Harvard Business Review Press |
| Pages | 320 |
| Dimensions | 163 × 239 × 31 mm · 621 g |
| Language | English |
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