The Advertising Age Encyclopedia of Advertising - John McDonough - Books - Taylor & Francis Inc - 9781579581725 - November 22, 2002
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John McDonough
The Advertising Age Encyclopedia of Advertising 1st edition

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The 'Advertising Age' Encyclopedia of Advertising has 600 entries on leading agencies past and present, biographies of the most influential men and women, and the various aspects of advertising methodology and strategy.

2000 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2002
ISBN13 9781579581725
Publishers Taylor & Francis Inc
Pages 2000
Dimensions 210 × 280 × 94 mm   ·   7.53 kg
Language English  
Editor Egolf, Karen
Editor Mcdonough, John

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