Tell your friends about this item:
Category Killers: the Retail Revolution and Its Impact on Consumer Culture Robert Spector
Do you have a profile? Log in
Get notified about new Robert Spector releases
Our customers say:
Add to your iMusic wish list
Category Killers: the Retail Revolution and Its Impact on Consumer Culture
Robert Spector
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | 2005 |
| ISBN13 | 9781578519606 |
| Publishers | Harvard Business School Publishing |
| Pages | 256 |
| Dimensions | 163 × 239 × 23 mm · 503 g |
