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Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell Nancy F. Koehn
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Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell
Nancy F. Koehn
Introduces readers to six leaders of brand creation who lived and worked during periods of widespread change - Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estee Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution.
448 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 1, 2001 |
| ISBN13 | 9781578512218 |
| Publishers | Harvard Business School Publishing |
| Pages | 448 |
| Dimensions | 165 × 238 × 40 mm · 948 g |
