Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940 - Juliann Sivulka - Books - Prometheus Books - 9781573929523 - September 1, 2001
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Juliann Sivulka
Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940

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By the end of World War I, a revolution in standards of personal hygiene had taken place. This book reveals how cleanliness came to symbolise a morally superior and civilised individual. It shows many interesting connections between our attitudes toward cleanliness and conceptions of the body, inhabited space, social class, gender, and race.

367 pages, b/w illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2001
ISBN13 9781573929523
Publishers Prometheus Books
Pages 369
Dimensions 155 × 229 × 20 mm   ·   498 g

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