The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks - Hampton Press Communication Series: Mass Media and Journalism - John Fortunato - Books - Hampton Press - 9781572734074 - February 28, 2002
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John Fortunato
The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks - Hampton Press Communication Series: Mass Media and Journalism

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This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.

280 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2002
ISBN13 9781572734074
Publishers Hampton Press
Pages 280
Dimensions 150 × 220 × 20 mm   ·   653 g   (Weight (estimated))

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