The Essential Marketing and Advertising Dictionary (Sphinx Dictionaries) - Jerry Rosenberg - Books - Sphinx Publishing - 9781572487031 - March 1, 2009
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Jerry Rosenberg
The Essential Marketing and Advertising Dictionary (Sphinx Dictionaries)

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The Essential Marketing and Advertising Dictionary is an authoritative reference that defines more than 5,500 marketing and advertising terms in clear, concise, and understandable language. This dictionary incorporates terms used in both government and private-sector organizations. The terms cover every aspect of marketing and advertising, including terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research, and print and broadcast advertising.

This book is essential for marketing, sales, and advertising professionals and students.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2009
ISBN13 9781572487031
Publishers Sphinx Publishing
Pages 768
Dimensions 200 × 38 × 125 mm   ·   453 g
Language English  

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