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Dynamics of Marketing in African Nations Sonny Nwankwo
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Dynamics of Marketing in African Nations
Sonny Nwankwo
Consider Africa-not with pre-established mindsets, unexamined assumptions, and bland generalizations-but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about.
300 pages, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 30, 2002 |
| ISBN13 | 9781567203998 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 328 |
| Dimensions | 156 × 235 × 29 mm · 621 g |
| Language | English |
| Editor | Aiyeku, Joseph F. |
| Editor | Nwankwo, Sonny |
