Motigraphics: The Analysis and Measurement of Human Motivations in Marketing - Richard C. Maddock - Books - Bloomsbury Publishing Plc - 9781567202847 - January 30, 2000
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Richard C. Maddock
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing

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For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior.

300 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 30, 2000
ISBN13 9781567202847
Publishers Bloomsbury Publishing Plc
Pages 320
Dimensions 155 × 235 × 32 mm   ·   653 g
Language English  

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