Images That Work: Creating Successful Messages in Marketing and High Stakes Communication - J. Roland Giardetti - Books - Bloomsbury Publishing Plc - 9781567201840 - June 30, 1999
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J. Roland Giardetti
Images That Work: Creating Successful Messages in Marketing and High Stakes Communication

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Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others — and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.

235 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 1999
ISBN13 9781567201840
Publishers Bloomsbury Publishing Plc
Pages 256
Dimensions 156 × 235 × 26 mm   ·   589 g
Language English  

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