Packaging Strategy - Mona Doyle - Books - Taylor and Francis - 9781566762984 - July 2, 1996
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Mona Doyle
Packaging Strategy 1st edition

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A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.

179 pages, Illustrations (some col.)

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 2, 1996
ISBN13 9781566762984
Publishers Taylor and Francis
Pages 179
Dimensions 150 × 220 × 20 mm   ·   489 g
Language English  

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