Fashion Brand Merchandising - Gordon T. Kendall - Books - Bloomsbury Publishing PLC - 9781563675614 - November 1, 2008
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Gordon T. Kendall
Fashion Brand Merchandising

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Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products.

416 pages, 8 pp colour section

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2008
Original release date 2009
ISBN13 9781563675614
Publishers Bloomsbury Publishing PLC
Pages 416
Dimensions 232 × 183 × 26 mm   ·   970 g
Language English  

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