Marketing Health Care Into the Twenty-First Century: The Changing Dynamic - William Winston - Books - Taylor & Francis Inc - 9781560249795 - July 10, 1996
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William Winston
Marketing Health Care Into the Twenty-First Century: The Changing Dynamic 1st edition

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Describes the changing landscape of health care in America and its implications for health care marketing and marketers, analyzing health care plans and systems as products and emphasizing the importance of marketing concerns. Looks at factors including managed care, types of health care markets and plan structures, and ways for physicians and hosp

191 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 1996
ISBN13 9781560249795
Publishers Taylor & Francis Inc
Pages 206
Dimensions 156 × 216 × 20 mm   ·   540 g
Language English  

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