Professional Services Marketing: Strategy and Tactics - William Winston - Books - Taylor & Francis Inc - 9781560242413 - January 20, 1993
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William Winston
Professional Services Marketing: Strategy and Tactics 1st edition

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This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

127 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 20, 1993
ISBN13 9781560242413
Publishers Taylor & Francis Inc
Pages 146
Dimensions 150 × 220 × 10 mm   ·   270 g
Language English  

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