A Guide to Preparing Cost-Effective Press Releases - William Winston - Books - Taylor & Francis Inc - 9781560241416 - March 9, 1993
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William Winston
A Guide to Preparing Cost-Effective Press Releases 1st edition

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An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.

130 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 9, 1993
ISBN13 9781560241416
Publishers Taylor & Francis Inc
Pages 130
Dimensions 150 × 220 × 20 mm   ·   385 g
Language English  

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