Ginny Hegarty

Pivot Ginny Hegarty

"Can't I just do the dentistry?" For over 25 years this is, hands down, the question dentists ask me most often. "I just want to do the dentistry and not have to get involved in all the other aspects of running a practice." Most dentists go into practice because they love the clinical challenge. Their joy is in mastering the technique, incorporating the coolest technology, improving the patient experience and in achieving top-notch clinical results. However, what they find once they get into practice is that they are running a small business and taking on many roles, CEO, CFO, CTO, let's face it, some days you're the entire C-Suite as well as chief cook and bottle washer!


Dental schools don't focus on how to run the business side of a practice. The eager dentist finds they have to hire and then train, develop, engage and retain employees, learn and then coach the best practices for productive scheduling while supporting the team and the patients ethically and emotionally. That is where Ginny Hegarty's book, Pivot, can help.


In her book, Ginny explains the innovative, lean business definition of pivot is to change strategy without changing vision. She explains that doctors can pivot to show their team the way to success. She wrote this book to help dentists learn to lead the team and create a culture that serves your purpose and passion with profitability following. Ginny's wish is that this book will lead dentists to a new understanding of the power they have to create the practice they've always dreamed of. She hopes this book kick starts a new level of success and joy in the reader's practice and life!