Brand Strategy Workbook - Lloyd E Corder - Books - Createspace Independent Publishing Platf - 9781547272891 - June 9, 2017
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Lloyd E Corder
Brand Strategy Workbook

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Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 9, 2017
ISBN13 9781547272891
Publishers Createspace Independent Publishing Platf
Pages 76
Dimensions 216 × 279 × 4 mm   ·   199 g
Language English  

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