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Global Marketing and Advertising: Understanding Cultural Paradoxes Marieke De Mooij 5 Revised edition
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke De Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
512 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 1, 2018 |
| ISBN13 | 9781544318141 |
| Publishers | SAGE Publications Inc |
| Pages | 512 |
| Dimensions | 186 × 230 × 28 mm · 884 g |
| Language | English |
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