Bruce Macewen

Tomorrowland Bruce Macewen

Tomorrowland lays out possible future scenarios for law firms, ranging from "nothing changes," to profound dislocations brought about by developments such as lawyer psychology blocking essential reforms, a dramatic escalation in the war for talent and "barbell" partner compensation models, the triumph of brand names (and the irrelevance of every other firm), the seemingly inexorable and deeply threatening rise of machine intelligence, new entrants including the Big Four grabbing market share, and more.

It doesn't predict what will happen but explains what could, drawing widely from the history of other industries and broad experience with how markets evolve and change.

"Must reading for every law firm managing partner, for every law firm partner, and for anyone interested in the future of Big Law. Extraordinarily well done and insightful; audacious and courageous. A tour de force."-Brad Karp, Chair of the Firm, Paul Weiss

"No self-respecting law firm leader should be prepared to run the risk of leaving it unread."-Charles Martin, Senior Partner, Macfarlanes