Brand Thinking: Building Brands You Can Believe In - Steinke, Allison J. (University of Minnesota Hubbard School of Journalism and Mass Communication, USA) - Books - Bloomsbury Publishing Plc - 9781538195192 - December 11, 2025
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Steinke, Allison J. (University of Minnesota Hubbard School of Journalism and Mass Communication, USA)
Brand Thinking: Building Brands You Can Believe In

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Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 11, 2025
ISBN13 9781538195192
Publishers Bloomsbury Publishing Plc
Pages 352
Dimensions 236 × 160 × 27 mm   ·   660 g
Language English  

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