Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations - Derek Moscato - Books - Bloomsbury Publishing Plc - 9781538152287 - December 15, 2023
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Derek Moscato
Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

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This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 15, 2023
ISBN13 9781538152287
Publishers Bloomsbury Publishing Plc
Pages 256
Dimensions 159 × 235 × 20 mm   ·   478 g
Language English  

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