Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands - Security and Professional Intelligence Education Series - Lisa Merriam - Books - Bloomsbury Publishing Plc - 9781538137543 - April 29, 2020
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Lisa Merriam
Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands - Security and Professional Intelligence Education Series

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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.

168 pages, 6 Graphs; 6 Tables, unspecified; 20 Halftones, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2020
ISBN13 9781538137543
Publishers Bloomsbury Publishing Plc
Pages 168
Dimensions 253 × 178 × 15 mm   ·   308 g

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