Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution - Keith A. Quesenberry - Books - Rowman & Littlefield - 9781538113929 - July 9, 2018
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Keith A. Quesenberry
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Second edition

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Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

376 pages, 21 Tables, unspecified; 56 Halftones, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 9, 2018
ISBN13 9781538113929
Publishers Rowman & Littlefield
Pages 376
Dimensions 185 × 263 × 15 mm   ·   756 g

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