Business and Big Data: Influencing Consumers - Ellis Roxburgh - Books - Lucent Press - 9781534564329 - July 30, 2018
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Ellis Roxburgh
Business and Big Data: Influencing Consumers

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The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data's influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 30, 2018
ISBN13 9781534564329
Publishers Lucent Press
Pages 48
Dimensions 178 × 216 × 8 mm   ·   136 g
Language English  

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