Principles of Marketing for a Digital Age - Tracy L. Tuten - Books - SAGE Publications Ltd - 9781529779806 - January 26, 2023
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Tracy L. Tuten
Principles of Marketing for a Digital Age 2 Revised edition

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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

496 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2023
Original release date 2022
ISBN13 9781529779806
Publishers SAGE Publications Ltd
Pages 496
Dimensions 195 × 252 × 33 mm   ·   1.22 kg
Language English  

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